Chak De Phattay! 

Pakistan’s Qurat-ul-ain Balouch [QB] and Billboard Top 100 Artist Jason DeRulo collaborate for the official Coca-Cola FIFA World Cup Anthem in Pakistan: Colors!

Coca-Cola and Music have become synonymous in Pakistan, as the company has created over 10 seasons of Pakistan’s biggest music platform, Coke Studio. This year, with the 2018 FIFA World Cup taking Pakistan by storm, Coca-Cola has released the Official World Cup Anthem in Pakistan,COLORS” featuring Coke Studio sensation Qurat-ul-ain Balouch [QB] and Billboard Top 100 Artist Jason DeRulo.

Indeed, this collaboration with Jason DeRulo is a milestone for the country, with this being the first time a Pakistani artist has collaborated with an internationally acclaimed, best-selling artist on such a grand level.

 QB herself is one of Pakistan’s most celebrated artists whose journey with football began earlier this year, when she brought the FIFA World Cup Trophy to Lahore during the Coca-Cola Trophy Tour.

With its message to celebrate your roots and take pride in where you come from, ‘COLORS’ is a first-of-its-kind collaboration for the World Cup in Pakistan. The video for “COLORS” has been shot in Haiti and Karachi, and the song is symbolic of equality in sport, music and life.

Spearheaded by Coca-Cola, this collaboration is part of the company’s continuous efforts to help promote the sport in Pakistan, starting with the FIFA World Cup Trophy Tour in Pakistan earlier this 2018.

Special Thanks to Lotus PR 

Dr. Sundus

Dr. Sundus is a Media Professional; a Journalist/TV & Radio Broadcaster and an Assistant Professor at the Department of Mass Communication, NUST; she has work experience in Electronic, Print, and Web Media, she has been serving Magazine Journalism since 2006, and Ph.D. in Strategic Communication from University Utara Malaysia.

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