Peek Freans Sooper is bringing the legendary Sufi Rock band Junoon back once again but this time in a live concert that is slated to be held this December to give an exciting new chapter to “Sooper Hai Pakistan Ka Junoon”.

As pioneers of Sufi Rock in Pakistan, Junoon in its 14-years of existence recorded more than half a dozen albums together. After their album “Talaash”, their popularity sky rocketed, until the band came to a complete halt in 2009.

Peek Freans Sooper ignited the spirits of Junoon fans and initiated “Sooper Hai Pakistan Ka Junoon” campaign on Independence Day 2018. The band reunited after 13 long years and took the digital world by storm with the reprised version of their song “Khudi”. Peek Freans Sooper is now planning the biggest musical event of the decade for all the fans of Junoon with Junoon’s power-packed performance and spellbinding music.

About EBM

English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry, and a dominant market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

Special Thanks to Walnut Communications

Dr. Sundus

Dr. Sundus is a Media Professional; a Journalist/TV & Radio Broadcaster and an Assistant Professor at the Department of Mass Communication, NUST; she has work experience in Electronic, Print, and Web Media, she has been serving Magazine Journalism since 2006, and Ph.D. in Strategic Communication from University Utara Malaysia.

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